You spent hours—maybe even days—crocheting that perfect blanket, that whimsical amigurumi, or that cozy beanie. You’ve poured your heart into every stitch. But now what? You’re staring at your beautiful creations, wondering… how do I turn this passion into profit?
The truth? Many talented crocheters struggle not because they lack skill, but because they don’t know how to price or market their work. They undercharge out of fear, or worse—they don’t market at all, assuming their crafts will “speak for themselves.” Spoiler alert: they won’t.
In this guide, we’ll walk you through the real strategies—no fluff, no guesswork—that help handmade creators turn their hooks into income. Whether you’re selling on Etsy, at local craft fairs, or through Instagram, you’ll learn how to price your pieces fairly, market them authentically, and attract customers who truly value your art.
We’ll cover pricing formulas that actually work, how to tell your story so people feel connected to your work, the power of visual storytelling, how to use social media without burning out, and how to build a brand that lasts. By the end, you won’t just know what to do—you’ll feel confident doing it.
Let’s get started.
Price Your Creations Like a Pro (Not Like a Hobbyist)
Here’s the number one mistake I see: crocheters pricing their work based on “how much yarn I used” or “what I think someone might pay.” That’s not pricing—that’s guessing.
Your time, skill, and creativity are valuable. If you’re selling for $10 on a piece that took 10 hours to make, you’re earning $1 an hour. That’s less than minimum wage in most places. And that’s not sustainable.
So how do you fix it?
Use this simple formula:
Cost of Materials + Labor (Hourly Rate × Hours) + Overhead + Profit Margin = Final Price
Let’s break it down with an example.
Say you made a chunky wool blanket.
- Yarn cost: $25
- Time spent: 15 hours
- Your desired hourly rate: $15/hour
- Overhead (packaging, Etsy fees, electricity, etc.): $10
- Profit margin (to grow your business): 20%
Calculation:
$25 (materials) + ($15 × 15 = $225) + $10 (overhead) = $260
Then add 20% profit: $260 × 1.20 = $312
That’s your price. It might feel high at first—but think about it: a store-bought blanket from Target might cost $80 and be mass-produced. Yours? Handmade, unique, and made with care. That’s worth more.
Pro tip: Don’t apologize for your price. Say it with confidence: “This blanket took 15 hours of hand-crocheting with premium, ethically sourced wool. It’s one-of-a-kind, and I stand by the quality.”
And if someone says it’s “too expensive”? That’s okay. Not everyone is your customer. Your ideal buyer values craftsmanship. Find them.
Tell a Story That Makes People Care
Here’s the secret no one tells you: People don’t buy crochet blankets. They buy comfort. They buy nostalgia. They buy the feeling of being held.
Your product is a physical object. But your story is what makes it unforgettable.
Think about it: Why do people pay $50 for a tiny amigurumi owl when they can buy a plastic toy for $5? Because the owl was crocheted by someone who named it “Hootie” and made it for her niece’s first birthday. Because it came with a handwritten note: “For the little one who loves the night sky.”
That’s magic.
Start by answering these questions in your product descriptions:
- Who is this for?
- What emotion does it evoke?
- What’s the story behind its creation?
Instead of writing:
“Crochet beanie, wool, gray, size medium.”
Try:
“This soft, slouchy beanie was crocheted slowly on quiet winter evenings, inspired by the misty mornings of my childhood in Vermont. It’s perfect for the coffee lover who wants warmth without bulk—and for anyone who believes handmade things carry a little more love.”
Use photos that show your creations in real life: draped over a cozy chair, worn by someone smiling in the morning light, wrapped around a cup of tea. Add a tiny handwritten note tucked inside the packaging. These details turn buyers into fans.
Bonus idea: Create a “Behind the Hook” mini-series on Instagram Stories. Show your process—your messy workspace, your first failed attempt, your “aha!” moment when the pattern finally worked. People love authenticity. They don’t want perfection. They want you.
Market Without the Burnout: Simple, Sustainable Social Media
You don’t need 10K followers to sell your crochet. You just need the right 100.
Forget chasing viral trends. Focus on consistency and connection.
Here’s a realistic, low-stress social media plan:
1. Pick ONE platform to start.
If you’re visual? Instagram.
If you love short videos? TikTok.
If you want to drive sales? Etsy + Pinterest.
Don’t spread yourself thin. Master one.
2. Post 3x a week—not every day.
Post:
- Monday: A finished piece with a story (like above)
- Wednesday: A quick video of you crocheting (no talking needed—just soothing sounds)
- Friday: A customer testimonial or unboxing (even if it’s from a friend!)
3. Use hashtags wisely.
#HandmadeWithLove #CrochetCommunity #SupportSmallBusiness #CrochetBlanket #SlowCrafting
Avoid overused tags like #crochet (over 20 million posts). Go niche.
4. Engage, don’t broadcast.
Spend 10 minutes a day commenting on other small makers’ posts. Say something real: “I love the color combo on this shawl—it reminds me of autumn leaves!”
People remember kindness. And they’ll remember you.
Real example: Sarah, a mom in Ohio, started posting one crochet flower per week on Instagram. She didn’t sell at first. But after 3 months, a woman commented: “I lost my mom last year. This flower looks just like the one she used to make.” Sarah sent her one for free. The woman posted a tearful thank-you. That post got 12K views. Within a week, Sarah sold out of her entire inventory.
It wasn’t luck. It was connection.
Turn One-Time Buyers into Loyal Fans
You’ve made your first sale. Congrats! Now what?
Don’t let that customer disappear.
Here’s how to turn a buyer into a lifelong supporter:
1. Include a handwritten thank-you note.
Even a simple “Thank you for supporting handmade!” on a tiny card costs pennies but creates a memory.
2. Offer a small freebie.
A free crochet pattern for next time. A mini amigurumi keychain. A sticker with your logo. These cost almost nothing but feel like a gift.
3. Ask for a review (politely).
After delivery, send a gentle email:
“Hi [Name], I hope you’re loving your new crochet scarf! If you have a moment, I’d be so grateful for a quick review. It helps me keep making pieces you’ll love.”
4. Build an email list.
Use a free tool like MailerLite. Offer a free pattern in exchange for an email. Then send monthly updates: new designs, behind-the-scenes, exclusive discounts.
Why? Because Instagram can change its algorithm tomorrow. Your email list? That’s yours. Forever.
Pro tip: Create a “Crochet Club” for repeat customers. Give them early access to new items, a secret discount code, or a monthly newsletter with tips on caring for handmade wool. People love feeling like insiders.
Expand Beyond Etsy: Where Else Can You Sell?
Etsy is a great start—but don’t stop there.
Here are 3 other powerful (and often overlooked) places to sell your crochet:
1. Local Craft Fairs & Farmers Markets
Yes, it takes time and gas. But meeting people face-to-face? Priceless. You can explain your process, answer questions, and even let customers touch the texture. One woman in Portland sold out her entire booth in 2 hours—and gained 300 Instagram followers that day.
2. Your Own Website (Even a Simple One)
Use Shopify, Squarespace, or even a free WordPress site. Having your own domain (like yournamecrochets.com) makes you look professional. Plus, you keep 100% of the profit—no Etsy fees!
3. Wholesale to Boutiques or Cafés
If you make beautiful coasters, tea cosies, or wall hangings, approach local boutiques. Offer them 5–10 pieces on consignment. If they sell, you get paid. No upfront cost to you.
Bonus idea: Partner with a local yoga studio. Offer custom crochet yoga mat straps. Or a bookstore—handmade bookmarks. Think about where your customers already spend time. Meet them there.
The Real Secret: You’re Not Just Selling Crochet. You’re Selling Belonging.
Let’s be honest: The world is fast. We scroll. We click. We buy and forget.
But handmade crochet? It slows us down.
It reminds us of grandmothers who taught us to stitch. Of quiet afternoons. Of warmth. Of care.
When you sell your crochet, you’re not just exchanging money for yarn. You’re offering a piece of peace.
That’s why people pay more. That’s why they come back. That’s why they tell their friends.
You’re not a small business owner. You’re a keeper of tradition. A quiet artist. A maker of comfort.
And that’s powerful.
So next time you feel like your work isn’t “enough”—remember this:
A machine can replicate a stitch.
But it can’t replicate your hands.
Your patience.
Your heart.
You are the magic.
Final Thoughts: Start Small. Stay True. Keep Creating.
You don’t need a marketing degree. You don’t need to be “influencer material.” You just need to show up—with honesty, with care, and with courage.
Start by pricing your next piece using the formula we shared.
Then, write one heartfelt product description.
Post one photo with real light, real texture, real emotion.
Send one thank-you note.
Do those three things—and you’re already ahead of 90% of handmade sellers.
Your crochet isn’t just a product. It’s a promise. A promise that someone out there will feel seen, held, or comforted because of what you made.
That’s worth more than any algorithm.
So go ahead. Price it right. Share your story. Show up.
The world is waiting for your next stitch.
What’s one thing you’ll change about how you price or market your crochet this week?
Let me know in the comments—I read every single one. And if this helped you, please share it with another maker who needs to hear it.
Together, we’re not just selling crochet.
We’re rebuilding a world that values handmade, heart-led work.
And that? That’s beautiful.
Happy hooking,
—Your fellow crocheter who believes in you.
Maria Santos is a dedicated crochet and knitting enthusiast who finds joy in turning simple strands of yarn into meaningful, handmade art. With a natural eye for detail and a deep love for fiber crafts, she brings warmth, creativity, and years of personal experience to every project. Maria is inspired by the stories woven into each stitch and loves sharing that passion with others.
